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  • Print Bureau, How to Plan your Publication in Ireland

Tips: How to Plan ahead your Publication

Preparing your sales brochures, catalogues, leaflets, newsletters, flyers, coupons, posters, business cards, as well as adverts for magazines and newspapers is not just about design and print. Proper planning before visiting your designers or printers is of the essence to get the best results of your publications. At Print Bureau, we expertly help our customers to organise their marketing, public relations or advertising needs before proceeding with any design or printing.

These are a few tips of what to look into:

Content

This is perhaps the most crucial area of any publication. Whether you are preparing a brochure, an advert or a mail drop flyer, the text needs to communicate your main message in a clear, concise and focused language. Often, you publication will have a very very short time to capture your target’s attention, so use headlines a catchy messages that will spark their interest. Be succinct and to the point and also ensure the typefaces used are easy to read to enhance your message.

Sometimes it is a good idea to ask yourself the following questions to help you organise your copy: Who is my target? What do I offer? Why is my offer the best choice? How much it costs? How can my target get what I offer? Who am I? Where do I operate from? How can my target contact me?

Size and Shape

The format of your publication (size and shape) will undoubtedly influence the impact among your audience and ultimately determine the final budget for design and printing. Sometimes and unusual shape could make your brochure stand out and sometimes cramping content onto a leaflet to save printing costs could just bring negative results.

Layout, Colour and Graphics

These are the most basic variables of graphic design. A layout that complement the content of your publication is decisive in the success of your communications. If in doubt, choose clean and simple layouts, they always work. Same with colour and graphics, always make sure these are used to complement and enhance your message and not to detract from your communications. An image is definitely worth a thousand words, just make sure the image you choose is worth the ‘right’ thousand words…

Printing, Finishing, Paper…

And these would be the realm of the printer. At Print Bureau we often say you only get one chance to cause a good impression, do not waste it. Cheap printing, low quality materials and poor finishing may save you a few euros, but the loss of that first impression may cost you a great deal more. Ensure your publication is produced to the highest standards, even if this means compromising on size and format.

Distribution

After all the trouble of writing successful content, selecting an impactful format, developing a visually appealing design and investing in good quality printing and finishing, it is very important you get your publication to your target audience. This may be by means of magazine or newspaper advertising, door to door delivery or postal mailing for example. Make sure you choose the right media to reach the right audience, and be clever about it, sometimes the most efficient way is not the most obvious.

We know everyone’s requirements are different, so why not call us to discuss your project. We’ll advise you regarding everything from design to delivery, and provide you with a quotation for the full job.

Call us today at 01 4733567 or email at sales@printbureau.ie for more information.