Even the best and most professional artwork will look horrible when printed on the wrong paper stock. Equally, average quality design can be enhanced by the right choice of paper. To help you understand these choices along the way, here are a few tips…

Go further than the eye can take you, use all your senses…

Paper stock is the most tactile thing you have in your arsenal to communicate your design and create personality. Paper stock is something you can feel and even smell and can most defintely help  to enhance your message and set the audience predisposition to your company. For example, a textured paper for a traditional craft style or a smooth silk white finish for a high tech feel.

Do some research among paper merchants…

Take some time to check with local paper merchants on the paper products available and request swatch books if available. By taking time to research unusual stocks and finishes and getting familiar with their availability you will be able to communicate your preference to your printer accurately.

Ecological issues, go green, go environmental…

With an increase awareness for environmental issues among the general public, the choice of a recycle paper or one produced from sustainable sources can positively reflect on the outlook of your company. Nowadays the quality (and cost) of recycle papers rivals that of standard stocks.

Too light or too heavy, weight counts…

Different weights communicate different messages. Does the design need to feel thick or thin? Consider what the weight says about it, and think about its intended purpose: a letterhead needs to run through a printer, while thicker stock can make a business card seem more expensive.

Value of print, the perception of a printed message…

People often find it cheaper and more environmentally friendly to do things in a digital format. However, remember the value of print: the right paper stock can really deliver a message. Be mindful of these factors when using print and consider how the end user will perceive it.

At Print Bureau we are always keen to explain to our clients the different choices available for each publication, always taking into consideration both design and visual impact issues and cost implications. We will be happy to take any swatches from local merchants and query for prices on your behalf, even recommend alternative solutions.

Call us today at 01 4733567 or email at sales@printbureau.ie for more information about your printing